Redumax Brand Identity and Ad Campaign

Redumax, a Quebec-based e-commerce company specializing in mattresses, box springs, and bedroom furniture, needed a comprehensive social media strategy to establish their brand presence and drive sales. The goal was to create engaging, conversion-focused content that would resonate with their target audience and build a loyal community. I started by designing their logo to create a strong visual identity that would be recognizable across all platforms. Then, I developed and managed their complete social media strategy across Facebook and Instagram, creating all visual content in Canva with custom templates that aligned with their new brand identity. I produced Reels, designed promotional graphics, and wrote bilingual captions that spoke directly to their Quebec audience. Using a data-driven approach, I tested different content types and messaging to identify what performed best, then optimized the strategy based on real results. I also managed their Facebook ad campaigns, targeting specific demographics and continuously refining the approach to maximize ROI.