Papa Reu: Website Redesign & Custom Merch Store

Papa Reu, a Houston-based rapper who has worked with some of hip-hop’s biggest legends, needed a new , modern website that truly reflected his brand. The goal was to create a high-impact, user-friendly platform where fans could explore his music, stay updated, and shop his merch with ease. Built with WordPress, Elementor, and the Kadence theme, the site features ACF (Advanced Custom Fields) integration for streamlined content management. To ensure smooth performance, I optimized the website for fast loading speeds and implemented SEO on every page to improve visibility. Since the client wanted full control over updates, I created a custom client guide on Webflow, making site management simple and efficient. Beyond the website, I collaborated with Papa Reu to design custom merch mockups and developed a fully customized Shopify store. The result is a bold, professional, and engaging digital presence that strengthens his brand while delivering a seamless fan experience.